Eric Bidelman on Google Developer’s Web updates, writes: Building for the web is a rocky adventure. It’s hard enough to build a top-notch web app that nails performance and uses all the latest best practices. It’s even harder to keep that experience great over time. As your project evolves, developers come on board, new features land, and the codebase grows. That Great Experience ™ you once achieved may begin to deteriorate and UX starts to suffer!