Web Fundamentals

Paul Kinlan

Web Fundamentals is one of the more visible projects that I have worked on.

The premise was simple, in a world that is ‘Going Mobile’ there was no resource on the web that concerntrated on best practices of the migration from a desktop focused web to a multi-device focused web.

In 2014, Google noticed that search was moving quickly to mobile, yet the web wasn’t particularly mobile friendly. Google found that users who landed on corretly formatted sites that were optimized for the device, and they had decided that on Mobile they would badge mobile optimized sites before a transition to potential ranking changes preferring mobile optimized sites.

Web Fundamentals was the resource that we launched alongside the plan to badge mobile friendly sites in mobile search. We started with a team of about 4 people (and a web development agency to build the first versio of the site) and sprinted to a launch in about 7-8 weeks.

Since then, Web Fundamentals has become the center of our developer relations narratives. It’s the place where we try to guide developers on what is happening on the web platform — we merged html5rocks updates in to /web/updates. Our tools for improving developer productivity are centralized here. Finally our guidance for Progressive Web Apps is here.

I’m very proud of this project and how the team have centralised around a common narrative for developers, and I’m pleased to see the traffic and engagement that we get with developers on the site.

Paul Kinlan

Trying to make the web and developers better.

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