Ad Targeting by Yahoo! Publisher Network

I saw an interesting article about Yahoo's version of Google AdSense. over on Search Engine Roundtable, according to the article it allows you to target adverts directly againts a Yahoo Category. I think this would be really great if google had this in AdSense then I think the ads that I provide would be targeted better to my readers.

JenSense was the first I have seen to jump on the news that YPN added ad category targeting. What does Yahoo! Publisher Network Ad Targeting do? Simple, it allows you to define on a page, directory or site level the...

I like the idea of target ads. So come on GOOGLE! catch up! :) I could see that my next version of the AjaxTagger might be able to determine the best advert category to target a particular post too. Brilliant! :)

About Me: Paul Kinlan

I lead the Chrome Developer Relations team at Google.

We want people to have the best experience possible on the web without having to install a native app or produce content in a walled garden.

Our team tries to make it easier for developers to build on the web by supporting every Chrome release, creating great content to support developers on web.dev, contributing to MDN, helping to improve browser compatibility, and some of the best developer tools like Lighthouse, Workbox, Squoosh to name just a few.