Business Blogging
Robert Scoble's new book on business blogging emphasizes building meaningful customer relationships through online dialogue. It argues that blogs humanize corporate communication, leading to improved brand image and profitability. The book includes case studies and interviews with business leaders like Mark Cuban, Bob Lutz, and Jonathan Schwartz, demonstrating blogging's impact on communication and competition. It also provides tools and strategies for businesses to effectively connect with customers by leveraging blogs' rapid information dissemination and encouraging active reader participation.