Hello.

This post discusses the importance of web performance and the role of different stakeholders in prioritizing it. It highlights the trend of increasing JavaScript usage, impacting page load times, especially on less powerful devices or slower networks. The author argues that while Google's intervention could be impactful, the long-term solution lies in businesses recognizing the positive correlation between web performance and conversion rates, making it a business priority rather than an afterthought. Tools and guidance are available to help, but ultimately, a shift in industry mindset is essential for sustained improvement.

I learnt a lot of things in India. 1: Proxy browsers don't work

I've added Amazon affiliate links to relevant books on my blog posts, hoping to provide useful recommendations and earn a small commission. So far, I've had one referral. I'd love to hear your feedback: Do you find these book recommendations helpful? Would you consider purchasing a recommended book? What factors influence your book-buying decisions? Is it clear which links go to the UK Amazon site versus the US site? Recent stats suggest a low conversion rate for affiliate links (around 0.24%), so I'm evaluating whether the effort is worthwhile given the advertising benefit to Amazon.