Dan from Redfin has a great post about prioritising web speed:
Our industry needs Google to take a principled stand, to significantly prioritize fast-loading sites over slow-loading sites
It's not just us (Google) that can do this. I look at our team (Web and Chrome DevRel) being able to provide the tools and the guidance to help you start fast and then stay fast, but after that the industry has to recognise that performance is a feature and not an after thought.
I wrote in challenges for web developers that there are still many reasons that developers don't prioritize performance (tools, guidance and clear business incentives), I don't think Google asserting as written in Dan's article post is the answer for the long term health of the web, it needs to come from businesses seeing performance convert better.
I lead the Chrome Developer Relations team at Google.
We want people to have the best experience possible on the web without having to install a native app or produce content in a walled garden.
Our team tries to make it easier for developers to build on the web by supporting every Chrome release, creating great content to support developers on web.dev, contributing to MDN, helping to improve browser compatibility, and some of the best developer tools like Lighthouse, Workbox, Squoosh to name just a few.