Hello.

I am Paul Kinlan.

A Developer Advocate for Chrome and the Open Web at Google.

I love the web. The web should allow anyone to access any experience that they need without the need for native install or content walled garden.

Adwords

Paul Kinlan

I'm experimenting with AdWords to drive traffic to both this site and Topicala.com. So far, I'm getting about 60 extra visitors per day to each site. I've tweaked my campaigns, disabling ads in Google's search results due to high costs. While I achieved a high volume of ad impressions (600,000) for kinlan.co.uk recently, the click-through rate remains low, and I need better insight into keyword performance and ad placement. I'd love to hear any marketing suggestions. If you arrived here through an AdSense ad, please share your feedback and the referring website. I'm considering using ads to promote specific blog posts for increased visibility.

Read More