Hello.

I am Paul Kinlan.

A Developer Advocate for Chrome and the Open Web at Google.

I love the web. The web should allow anyone to access any experience that they need without the need for native install or content walled garden.

Putting an image on the page is easy, until it's not

Paul Kinlan

Optimizing images for the web is crucial for Core Web Vitals, but the process is overly complex. While tools like Squoosh and web.dev guides offer help, developers still struggle with image optimization. This difficulty stems from needing to consider file size, resolution, codec support, lazy loading, and more. CDNs offer a solution but introduce centralization. To simplify this, I created a prototype tool (https://just-gimme-an-img.vercel.app/) that generates optimized HTML for images, handles AVIF conversion, creates multiple image sizes, and does it all client-side using Squoosh's CLI. The tool aims to make image optimization easier and more accessible, especially for common use cases like hero images. I'm hoping this sparks further discussion and improvements in image optimization tooling to simplify the process for all developers.

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