We rebuilt Pinterest's mobile web experience as a PWA and the results after one year have exceeded our expectations. Weekly active users on mobile web have increased 103% year-over-year, with even higher growth in Brazil (156%) and India (312%). Engagement metrics also saw incredible growth: session length (+296%), Pins seen (+401%), and Pin saves (+295%). Perhaps most importantly, logins increased by 370% and new signups by a staggering 843% year-over-year, making mobile web our top platform for new signups. We've seen 800,000 weekly users add the PWA to their homescreen in under 6 months. Beyond performance, this new platform supports right-to-left languages and night mode, making it more accessible. We're proud of this user experience and excited to continue building on this foundation.
In part 8 of "Failures of my First AJAX Application," I discuss the lack of traffic generated by the application. Initially, I hoped for ad revenue, but I've realized that user engagement is more important. My focus now is on improving the application and planning a marketing campaign to highlight its benefits.
This blog post discusses the importance of balancing valuable content with helpful features. I currently offer content and features like Technorati tags, and plan to bring back related searches. The AJAX application I built helps create this value-added data, which I believe is key for reader engagement. I'm considering adding more data like citations and related searches, but I'm cautious about information overload. Maintaining these value-added sections is challenging (except for the now-easy Technorati tags). I'd love to hear your suggestions for other valuable data to include!
