Hello.

I am Paul Kinlan.

A Developer Advocate for Chrome and the Open Web at Google.

I love the web. The web should allow anyone to access any experience that they need without the need for native install or content walled garden.

Deep Web App Linking

Paul Kinlan

I'm still passionate about making web apps easily discoverable and interlinked, even though Web Intents didn't take off as I'd hoped. We web developers boast about the power of the URL, but we're not leveraging it effectively for inter-app linking, which is hindering the web's potential. Recent experiences building a QR code reader and seeing how other apps integrate them highlighted this issue. The web's strength is its zero-install nature, allowing instant access to functionality. However, many web apps erect barriers like landing pages and login forms, negating this advantage. These barriers act like app store install pages, killing the linkability and ease of use that makes the web great. While capturing user data is important, we need to prioritize frictionless usage, perhaps by adopting concepts like "tourist" or "shadow" user accounts. Native apps are exploring app constellations, while we on the web already have the tools but aren't utilizing them effectively. We must allow users instant access if we want truly linkable web apps.

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It appears to be the case

Paul Kinlan

My Technorati URLs appear to have been incorrectly formatted, causing parsing issues.

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