Hello.

I am Paul Kinlan.

A Developer Advocate for Chrome and the Open Web at Google.

I love the web. The web should allow anyone to access any experience that they need without the need for native install or content walled garden.

What were the UX issues with Web Intents?

Paul Kinlan

This post revisits the UX issues that contributed to the demise of Web Intents. We never adequately addressed the wide array of potential actions and data types, leading to a generic and confusing user experience. Handling data return from a long-running operation in another app proved problematic, especially if the initiating app closed. The lack of an explicit API for expecting returned data, similar to Android's startActivityForResult, further hindered the development of intuitive UI affordances. The open nature of Web Intents resulted in a proliferation of schemas and protocols, making standardization difficult. Users were forced to choose an app for every action, and developers lacked control over how apps launched, leading to inconsistent experiences. Finally, the absence of reliable fallbacks for unsupported intents eroded developer confidence and potentially left users stranded. In short, a combination of UX shortcomings ultimately led to Web Intents' downfall.

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