Badgemator is a web app that simplifies the process of creating badges for your Chrome Web Store listing. It generates a single script tag that you can embed on your website. This tag displays a badge to Chrome users who haven't installed your app, encouraging them to visit your store listing. Badgemator automatically fetches your logo and other details, and you can customize the badge's appearance with CSS. The project is open source, and contributions are welcome!
The Chrome Web Store is launching in the Netherlands with integrated support for Dutch sellers! Join the Dutch GTUG on March 2nd, 2011 at 7pm at Google Amsterdam for an event about HTML5 and the Chrome Web Store. I'll be showcasing new HTML5 features and discussing how to leverage the Chrome Web Store to reach more users. The event includes Q&A and lightning talks, so come prepared to demo your projects! Space is limited, so sign up now!
Many Chrome Web Store users complain that some listed "apps" are just links. While technically true in some cases, the point of the Web Store is to help users discover web apps, new and old. Listing your existing web app is encouraged! It exposes your app to a wider audience. Some users expect a different experience when installing from the store, but for many, it's their first encounter with your app. The key is to get users to your app's core functionality quickly. Prioritize a direct login or, even better, use OpenID for seamless account creation. Don't make users land on a generic product page; they've already chosen to use your app. Speedy access is key. Check out the Diary.com app for an example of a smooth OpenID sign-in process.
The Chrome Web Store isn't just about HTML5 and JavaScript; Flash plays a crucial role too! Flash apps and games are readily available in the store, with examples like Vyew and Paltalk showcasing functionalities not yet fully achievable with HTML5, such as webcam access. Getting your Flash content into the store is easy, either by using Appmator or directly packaging your SWF file. The store handles distribution and updates, eliminating bandwidth costs for developers. Focus on creating immersive experiences that utilize the full screen, like Canabalt, for maximum user engagement.
I've created Appmator, a tool to help developers get their web apps into the Chrome Web Store quickly. Just enter your app's URL, and Appmator generates a zip file ready for upload. Appmator is available in the Chrome Web Store and is built using some cool technologies like webfonts, Modernizr, jszip, and more. Source code is available on GitHub.