Hello.

I've run hackathons and learned they're not for winning customers. They're not about startups or brand awareness. They're about learning and improving your product. Treat them like beta tests where developers help find bugs and make your platform better. Focus on making your platform valuable and easy to integrate with. Reward developers for providing feedback, not just cool demos.

I'm developing a Digg-like platform called Topicala to help smaller blogs gain more visibility. I'm looking for beta testers with small blogs to try out the new features. If you're interested, please email me at paul.kinlan@gmail.com or leave a comment on this post.