Hello.

This blog post reminisces about Apple's promotion of web apps for iPhone before the App Store became dominant. It highlights the now-defunct /webapps/ directory on Apple's website, which showcased various web apps. While many of these web apps remain functional, the post acknowledges that the App Store addressed key challenges for developers and users, such as discoverability, search functionality, and streamlined payments. It also mentions how Apple started to redirect the /webapps/ directory to /iphone/ around 2013.

Does the discovery problem of app stores, search and everywhere else only affect those who don't or can't market?

Maybe? :)